Activity & Health – Ruffena client takes the right street

With their flagship programme "Beat the Street" Intelligent Health has already improved the health outlook for thousands of people and looks set to do so for thousands more.

The product helps ordinary people of all ages to become more active and this is known to lead to better health.It makes very intelligent use of gamification techniques coupled with modern web and wireless technology and a thorough understanding of social psychology to encourage exercise within communities.

Ruffena introduced both loan and equity into the deal.

There are other projects in the Ruffena Life Sciences portfolio for professionally minded private equity investors who like to back projects which will both make a real difference to health care and offer attractive return on investment.

To find out more, contact Simon Heywood (simon.heywood@ruffena.com)